Business model of intelligent vending machine
Source:未知 Popularity:Time:2018-02-06
The "Internet of things" is nearly two years of search, talk about things, some people will think of coke vending machines in 1990 launched the first, its mode of operation and modern vending machines and similar - machine interaction through the button, to complete the vending machine to communicate with the people, and those who have Internet vending machine function. And today's vending machines are more advanced and more comprehensive, so there are a variety of alternative models. Now when you mention "the application of the Internet of things", you can confidently point to the roadside vending machine, and say, "look, this is the application of the Internet of things!" this is the epitome of many business models of the Internet of things.
1, logistics, supply, users
Just imagine, in a city layout of such a large number of intelligent automatic vending machine, you can at any time through the network terminal to see every street, every subway station user demand for retail and food and beverage, this is a very cool thing! In fact it happened. In logistics links, we can understand the flow of these articles through time recording or positioning, and accurately monitor and distribute food, so we have the name of "intelligent" vending machine.
Besides, such huge traffic and demand distribution information is of high value, not only for providing convenience to others, but also for selling a good price.
2. Remotely controlled advertising
At present, many Internet of things businesses will do this, because almost all the Internet of things information system will have several display screens in public places: subway stations, BRT and railway stations, which is value-added services from the underlying structure. Why not? There is a screen on the smart vending machine, with some ads on it, which can be edited and adjusted in time through the network. At the same time, users can play rewarding games on the screen even after paying for goods, and even get rewarded goods, which will further explore the information market: one screen and three uses.
3, O2O
O2O has been very hot recently and has a lot of questions. No matter how good the two dimensional code and the group purchase are doing, the O2O of the intelligent vending machine is good. The O2O here can buy some products provided by the service providers through the online purchase function on the vending machine screen, and after a period of time, users can go to their designated vending machines to pick up the goods with the verification code. This O2O effectively avoids most of the problems, such as the cost of channel development, operation cost, and so on, because its O2O operation is based on its own supply chain.
4, carry forward the network advantage
There are businesses trying to open the WiFi function. Since these vending machines are connected to the Internet, so why not make WiFi hot? In this way, can cooperate with operators, hand tour operators, mobile Internet to make money. Small vending machines and not complex supply chains have integrated so many models, with the taste of small movie box offices. Again, the "competition between the enterprises in twenty-first Century is the competition of the business model".
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