The vending machine will break out in the Chinese market in

After more than ten years of development, China's vending machines still lack one hundred thousand units. And with the presentation of the third party payment, the Chinese vending machine industry is also ushered in the tide, the more rapid momentum!

Today, at airports, high speed rail stations, shopping malls, tourist attractions, large communities, schools, factories and many other places, we can see the figure of a vending machine. And the usual you, no longer the same new year, but very ripe to pick up the mobile phone payment. In a few seconds, the goods you want are present.

The progress of consumption level, can lead the bursting of vending machines

If ten years ago, vending machines had been put into large scale in China, no one would be concerned. Because of the low consumption level at that time, people could not afford to spend a lot of money above the mall to buy a bottle of mineral water or snacks. And today, the situation will be different.

Vending machines not only provide us with more convenient shopping experience, but more importantly, save our time cost. Not only that, our consumption concept has changed.

When the per capita GDP reaches 10 thousand US dollars, the demand for vending machines will burst. Now, 7 of the 35 provinces and municipalities directly under the central government have reached this level. At present, most of the automatic vending machine China main form of O2O, increase the profit space in interactive advertising, coupled with the ability to quickly copy the form, join the wholesale + Internet advertisement forms in common. Maybe that means a new beginning. In addition, some consumer companies are also developing new vending machines, which include cryosurgery.

Many enterprises plan the vending machine, can it mean the befall of the wind

In addition to drinks, frozen food and ice cream vending machines will be born

2016 frozen food has also started three input box vending machine in the local convenience store water. This year, frozen vending machines and ice-cream vending machines will move from behind the scenes to the table. In the summer of 18 years, maybe we can get the favorite ice cream in the vending machine on the roadside.

The cost of the channel is rising, and perhaps the vending machine is a good choice

At present, the FMCG category of traditional channel costs continue to rise, the traditional channels in the market is almost saturated, the growth potential of space to explore the limited situation, the rapid growth of emerging channels, especially the establishment of independent and can directly control the vending channels, to absorb more and more enterprises into the bureau. In addition to the investment of the beverage giants, some ice cream and frozen food and even low temperature dairy companies have been quietly planning the vending machine market.

Brand promotion + advertising, the common advantage of vending machines

The vending machine is small in the air, and the ordinary one can put about 300 products, but the enterprise does not want to make a profit only through the vending machine. More is its brand implementation and advertising effect. After online payment, enterprises can understand product sales in the background, and the vast majority of vending machines are new generation of consumers. This provides a reliable source for enterprises to collect data.

The huge market can be loved by capital

In Japan, you can put the vending machine about as long as Tokyo city and Kansai city of Osaka Keihin commercial zone commercial zone. The two commercial belts cover up seventy or eighty per cent of the population in Japan. In China, in addition to a second line city, the 5A tourist attractions and schools are the markets that can be developed. Soon after, can an unmanned vending machine be loved by capital? It should depend on the market recognition of the vending machines.

Inside the cabinet, the demand is differential products

If in the city, almost nobody is willing to spend more money to buy a bottle of mineral water. Unless you're really thirsty and there's no convenience store around it. More people buy drinks by vending machines.

In this way, consumers want to buy more high-end products or new products through vending machines, whether they are ice cream or drinks, or snacks and frozen foods. Consumers are willing to spend more money, but the premise is that the products inside the cabinet make them happy.

In 2018, the vending machine will burst out

In 2017, there were more and more news about vending machines, and the cities in our country were also showing a variety of vending machines. Perhaps, by 2018, the vending machine, like this year's unmanned shelf, burst out. But this needs a change in the concept of the enterprise and the consumer's recognition of the vending machine.

Compared to the unmanned supermarket, I think the vending machine has a stronger advantage, at least its business form is not a gimmick.

In China, whether it is technology or purchasing power, or consumer demand, these conditions have been mature. Perhaps in 2018, it would be a good business. We may not need an unmanned shelf, but we must need a vending machine.

It is the strong concealment and influence of the vending machine to the wholesale channel. As the main channel of vending machines is in a second tier city, this market is also loved by the big giants. For enterprises, vending machines may be a powerful weapon for channel sinking, facing consumers and dealing with the last mile. In the same way, the vending machine may be a good opportunity for the dealer to change.